Our Story

Pioneered by Digital Transformation Strategist and Influencer, Logan Nathan, i4Tradies aims to tie the disconnect between Trades Services Business owners, solo tradies and Trades Consumers in the Australian market and overseas.

His vision and mission was strengthened by Sachi Wikramage, co-founder and COO, i4Tradies and Edward Arnold, co-founder and CTO, i4Tradies.

Logan brings with him over three decades of experience in technology and innovation and a team of UI and marketing evangelists second to none.

For the last 14 years, Logan and his team have been assisting a number of Trades Services companies across Australia make their mark in the industry with technology driven marketing and business management solutions.

From working closely with the trades services sector, to thoroughly studying how the industry operates and publishing his first Digital Transformation book for SMEs, Logan and his team have not looked back.

It was their commitment to transform the Trades Services industry that after 3 years of rigorous research and development, i4Tradies was finally ready to hit the market in April, 2017.

The cloud based SaaS platform has received a warm welcome from Trades Services Companies of all sizes, ready to challenge their status quo and adopt technology as the next logical step for their business moving forward.

I4Tradies has not just helped Australian Trades Services companies streamline their everyday operations but also get closer to their consumers, helping them strengthen brand reputation and turning consumers into brand ambassadors.

Down the road, we envision a momentous transformation in the way the Trades Services sector operates across Australia and in other developed countries like UK, USA and Canada.

“Be strong. you never know who you are inspiring.”

Logan Nathan
Ceo

How to ‘Think Digital’ to Improve Your Business Processes
to Deliver Exceptional Customer Experience

Why Choose i4Tradies

With our in-depth knowledge on how the Australian Trades Services Industry operates, our commitment is to deliver the highest level of support via our tradies software to streamline your business processes and grow new leads is unparalleled with anyone else.

Over a decade of experience in providing social, local, mobile, and cloud-based solutions to the Trades Services Industry and other SME business owners in Australia – along with our diverse team of world-class developers and marketers in Australia and Asia – i4Tradies (i.e., tradies software) can scale to your precise needs by integrating it with all the tools that you need for an effective service maintenance software.

Backed by the expertise of a sound advisory board and a 24/7 call center to address your queries and concerns, you can have the peace of mind knowing that your business is in safe hands.