Mr. Electric Australia Adopts i4Tradies Software Platform To Enhance Customer Experience

Mr. Electric Australia Adopts i4Tradies Software


Leading services franchise organisation Mr. Electric, chooses i4Tradies – The next generation SaaS platform as its exclusive technology partner to manage their business processes.

Melbourne Australia, October 24, 2017– Since 1994, Mr. Electric’ global franchise organisation has been providing electrical installation and repair services to residential and commercial clients in USA. They penetrated into the Australian market in 2008 and has been serving since. Mr. Electric has partnered with i4Tradies to maximise its workforce’ field efficiency and improve its customer experience which aligns with their Code of Values and is intrinsic in delivering a World Class Service.

The decision comes amid the surge in customer demand to be able to connect and build meaningful, long-lasting relationships with their service providers, as opposed to one-off transactions.

“We believe innovation is the key to survival. Smart Tradies across the globe are adopting digital transformation solutions to improve service, and our decision is based on the same premise!” says Jerome Beekmans, Franchise Director of Mr. Electric, Australia.

Having over 180 franchises around the world, Mr. Electric has been listed among “Franchise 500” by the Entrepreneur Magazine.

To live true to the Company’ motto “We Have the Power to Make Things Better”, Beekmans believes a leading factor behind adopting i4Tradies platform is to bring a difference in their customers’ lives not only by delivering great service but also by delivering unforgettable experiences.

“i4Tradies provides a simple way to schedule jobs, have two-way dialogues with our customers throughout the process and receive instant feedback to improve our service. All these features are in line with our Company’ values to live up to the agreements we make, communicate honestly with our customers and fix problems as soon as they arise,” adds Beekmans.

For i4Tradies, the journey couldn’t have been more rewarding.

As one-of-its kind, Customer Experience Management platform for Tradies, i4Tradies founder, Logan Nathan says better customer focus is just the tip of the iceberg that this SaaS platform has to offer.

“Businesses that understand the market dynamics and are willing to digitally transform accordingly, evolve as market leaders! That’s exactly what i4Tradies is offering tradespeople in Australia,” says Logan Nathan. “We are truly delighted to take Mr. Electric on board and are looking forward to work with them, helping them generate more meaningful leads and exceed customer expectations across every touch point.”

Joel Worthington, president of Mr. Electric, is excited about adopting the new next generation Digital Transformation platform.

“With the ability to keep job history, we are expecting to enhance internal and external customer loyalty. Mr. Electric technicians will have more flexibility working in the field with all information at their fingertips and a transparent performance evaluation system in place. On the other hand, our customers will benefit from better job visibility and more trust in our service. I4Tradies is a big win-win!”

With more clients being added to their portfolio every month, i4Tradies has already risen to national prominence within a span of 6 months. The next step is to partner with more global brands like Mr. Electric, and transform Australia’s Trades Services Industry forever.

About Mr. Electric

Mr. Electric

Established in 1994, Mr. Electric® is a global franchise organization providing electrical installation and repair services. Mr. Electric is a subsidiary of The Dwyer Group, Inc., family of service franchises.


Phone: 1300 673 532

About i4Tradies


i4Tradies is a SaaS platform connecting Trades Business owners, their employees and their customers with a single cloud-integrated job management software.


Phone: 1800 i4Tradies (1300 543 990)

About Dwyer Group

Dwyer Group

Based in Waco, Texas, Dwyer Group is a holding company of eleven service-based franchise organizations: Aire Serv®, Five Star Painting®, Glass Doctor®, Molly Maid®, Mr. Appliance®, Mr. Electric®, Mr. Handyman®, Mr. Rooter®, Protect Painters®, Rainbow International®, The Grounds Guys® and Window Genie®. Together, these brands provide a diverse array of specialty services through more than 2,700 franchises in nine countries.


Phone: +1 800.490.7501

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