DIGITAL Marketing Trends Trades Services Businesses Need to Watch in 2017

DIGITAL Marketing Trends


We are already half way through January and most small to medium businesses in Australia might already be active planning a winning strategy for the New Year! This makes it an awesome time to have a sneak peek into some game changing possibilities 2017 holds for your business if you are seeking to make a mark by leveraging new technologies!

As a Digital Transformation Strategist, I like to keep a close eye on the current and emerging digital marketing trends to analyse how SMBs in Australia are likely to benefit from it.

Let me use the acronym DIGITAL to explain these in more detail:


Data Driven Technologies to Form a Single Customer View

Businesses are increasingly turning to technologies that could help demonstrate return on investment.

Many SMBs are therefore making a switch to business management apps that allow business owners to store, access and analyse all customer information from a single data hub, facilitate customer engagement from one touch point to the next while targeting them with highly personalised offers.

One such platform is i4Tradies, that empowers business owners to consolidate all customer and business data in one place and then use it to understand their customers, evaluate employee performance, store work history and generate on-demand performance reports to determine ROI.

Hybrid devices that offer the functionality of a laptop and convenience of a mobile such as Microsoft Surface, make using such platforms even simpler.


Investment in Customer Experience Will Rule

2017 will witness a renewed trend of keeping the customers front and center of every marketing effort!

Understanding the overall customer journey and how they interact with the brand at every single touchpoint from brand awareness to purchase and after sales services, business owners must walk in their customer’s shoes to deliver exactly the kind of experience they expect from a brand!

The Trades Services sector in Australia is aggressively competing for customer attention with an offer having little or no point of differentiation! To set themselves apart, tradie business owners are increasingly turning to Customer Experience Management platforms, like i4Tradies which not only helps them streamline their day-to-day operations but also develop a long-term customer relationship, as opposed to one-time transaction based service delivery!


Genuineness and Predictability of Brands

Businesses that are unable to establish trusted brand identity, genuinely understand their customer’s needs and deliver as per their expectations will find it hard to capture and retain a loyal customer base in 2017.

In an age where every information is at the fingertips of the customers and their attention span is shrinking from minutes to seconds, a lack of genuineness and predictability from brands can cost them their reputation.

i4Tradies is a new technology platform that makes it easier for brands to not only register themselves as trustworthy providers but also let customers to verify business credentials and read through ratings and reviews, thereby setting new standards of customer expectations and helping Trades Services providers to live up to those expectations.


Transformation to Digital Becomes an Organisational Priority

Once again, keeping consumers front and center, more and more organisations are likely to radically transform the way they operate, in order to meet customer expectations for speed, convenience and building trust!

We are already witnessing the trend for SMBs upgrading their internal and external collaboration channels using platforms like Skype for Business.

In 2017, consumer demand will be forcing businesses to challenge their current processes and organisational culture to adopt digital transformation. Trades Services Businesses will lean more on technologies that allows them to integrate email, social media and earned marketing strategies to deliver consistent brand image and customer experiences!

In addition, regulatory authorities are putting more and more emphasis on reporting and accountability, leaving little choice for cash-heavy businesses such as Trades Services in order to comply with the new laws!


Augmented And Virtual Reality Will Take Marketing To New Heights!

As augmented and virtual reality becomes more common place in industries such as entertainment, retail and manufacturing, the concept is not entirely alien to Trades Services sector in Australia. The market has matured to consume more AR and VR content, and 2017 is likely to present ample marketing opportunities leveraging the technology.

In Australia, augmented and virtual reality is making huge waves in the Trades Services Sector, helping tradies experience virtual tours of construction sites and combine 3D plans with GPS location data to study various installation stages for a given job they are working on.


Leverage Third Party Services to Facilitate Mutual Customer Base!

New Year, new beginnings! Why not some new partnerships?

While the ability for brands to leverage third party services to deliver their offerings more effectively to their customers is not an entirely new concept for big brands, it will enter the mainstream for small to medium Trades Services businesses, that previously found it hard to afford various providers with their limited budgets!

A great example of this could be Customer Experience Management platforms that such as i4Tradies that join hands with GPS providers to track field workers or find customer locations, use Xero and MYOB to manage accounts and DocuSign to get invoices electronically signed by customers on job site!

By bringing various aspects of running your business into one place, business owners can automate tasks freeing up their time and resources to focus more on growing their business rather than managing it!


2017 holds a world of opportunities for Trades Services business owners seeking to leverage Customer Experience Management to stand out as market leaders in their niche.

As a Trades Services business owner, are you seeking to make a difference for your employees, your customers and your bottom line with a revolutionary cloud integrated Customer Experience Management platform?

Get in touch with us today and we’ll show you how i4Tradies can help you reap greater rewards for your business!

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Let us show you how i4Tradies can help you achieve remarkable results for your Trades Services business and your customers!

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Logan Nathan

Written by

Logan Nathan

Founder i4Tradies | Digital Transformation Specialist | Microsoft Australia Brand Ambassador